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Advertising and promotion an integrated marketing communications perspective

Belch, George E.

Advertising and promotion an integrated marketing communications perspective George E. Belch and Michael A. Belch - 6th ed. - New Delhi Tata McGraw-Hill 2006

ISBN: Rs. 425.00

Subjects--Topical Terms:
Advertising
Sales Promotion
Communication in Marketing

Dewey Class. No.: 659.1 / BEL

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