Consumer Behavior [and] Advertising Management / (Record no. 1172)
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| 000 -LEADER | |
|---|---|
| Fixed length control field | 00488nam a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Control field | SEACOMMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Control field | 20250512110209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Fixed length control field | 250403b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN | |
| International Standard Book Number | 978-81-8281-163-8 |
| Price | Rs.300.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEACOMMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Book Number | D 234 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Datta, Debraj |
| 245 1# - TITLE STATEMENT | |
| Title | Consumer Behavior [and] Advertising Management / |
| Statement of responsibility | Debraj Datta [and] Mahua Dutta |
| 260 ## - IMPRINT | |
| Place of publication | Delhi |
| Name of publisher | Vrinda Publications |
| Date of publication | 2009 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Call number | Accession number | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | Reference | 06/03/2010 | 658.8342 D 234 | M-2815 | 03/04/2025 | 03/04/2025 | Reference Books | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 06/03/2010 | 658.8342 D 234 | M-2816 | 03/04/2025 | 03/04/2025 | Books | 1 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 06/03/2010 | 658.8342 D 234 | M-2817 | 03/04/2025 | 03/04/2025 | Books | 2 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 06/03/2010 | 658.8342 D 234 | M-2818 | 03/04/2025 | 03/04/2025 | Books | 3 |