Marketing Research and Consumer Behaviour (Record no. 616)
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| 000 -LEADER | |
|---|---|
| Fixed length control field | 00491nam a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Control field | SEACOMMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Control field | 20250419140022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Fixed length control field | 241001b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN | |
| International Standard Book Number | 978-81-2591-476-1 |
| Price | Rs.230.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEACOMMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Book Number | S 955 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sumathi, S |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing Research and Consumer Behaviour |
| Statement of responsibility | S Sumathi and P Saravanavel |
| 260 ## - IMPRINT | |
| Place of publication | New Delhi |
| Name of publisher | Vikas Publishing House |
| Date of publication | c2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer Markets-India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Call number | Accession number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 04/10/2007 | 658.83 S 955 | M-384 | 01/10/2024 | 01/10/2024 | Books |