Advertising and Integrated Brand Promotion (Record no. 628)

MARC details
000 -LEADER
Fixed length control field 00489nam a2200181 4500
003 - CONTROL NUMBER IDENTIFIER
Control field SEACOMMC
005 - DATE AND TIME OF LATEST TRANSACTION
Control field 20250419141349.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
Fixed length control field 241005b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN
International Standard Book Number 978-81-3150-158-0
Price Rs.475.00
040 ## - CATALOGING SOURCE
Original cataloging agency SEACOMMC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Book Number G 964
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C
245 1# - TITLE STATEMENT
Title Advertising and Integrated Brand Promotion
Statement of responsibility Thomas C O'Guinn
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - IMPRINT
Place of publication Australia
Name of publisher Thomson
Date of publication 2006
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Advertising, Brand
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification Damaged status Not for loan Home library Current library Date acquired Total Checkouts Call number Accession number Date last seen Price effective from Koha item type Copy number
    Dewey Decimal Classification     SEACOM MANAGEMENT COLLEGE SEACOM MANAGEMENT COLLEGE 06/10/2007   659 G 964 M-400 05/10/2024 05/10/2024 Books  
    Dewey Decimal Classification     SEACOM MANAGEMENT COLLEGE SEACOM MANAGEMENT COLLEGE 06/10/2007   659 G 964 M-401 05/10/2024 05/10/2024 Books 1
    Dewey Decimal Classification     SEACOM MANAGEMENT COLLEGE SEACOM MANAGEMENT COLLEGE 06/10/2007   659 G 964 M-402 05/10/2024 05/10/2024 Books 2
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