Strategic Marketing Management : text and cases (Record no. 682)
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| 000 -LEADER | |
|---|---|
| Fixed length control field | 00466nam a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Control field | SEACOMMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Control field | 20250422144552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Fixed length control field | 241022b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN | |
| International Standard Book Number | 978-81-2691-25-5 |
| Price | Rs.820.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEACOMMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Book Number | M 432 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur, U. C |
| 245 1# - TITLE STATEMENT | |
| Title | Strategic Marketing Management : text and cases |
| Statement of responsibility | U. C. Mathur |
| 260 ## - IMPRINT | |
| Place of publication | Delhi |
| Name of publisher | Macmillan |
| Date of publication | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Call number | Accession number | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | Reference | 01/11/2007 | 658.802 M 432 | M-598 | 22/10/2024 | 22/10/2024 | Books | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 01/11/2007 | 658.802 M 432 | M-599 | 22/10/2024 | 22/10/2024 | Books | 1 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 01/11/2007 | 658.802 M 432 | M-600 | 22/10/2024 | 22/10/2024 | Books | 2 |