Advertising : Principles & Practice (Record no. 802)
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| 000 -LEADER | |
|---|---|
| Fixed length control field | 00533nam a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Control field | SEACOMMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Control field | 20250425140221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Fixed length control field | 241127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN | |
| International Standard Book Number | 978-81-3171-414-0 |
| Price | Rs.350.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEACOMMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Book Number | W 453 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising : Principles & Practice |
| Statement of responsibility | William Wells, Sandra Moriarty [and] John Burnett |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - IMPRINT | |
| Place of publication | New Delhi |
| Name of publisher | Prentice Hall of India |
| Date of publication | 2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Call number | Accession number | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | Reference | 27/11/2007 | 659.1 W 453 | M-1045 | 27/11/2024 | 27/11/2024 | Books | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 27/11/2007 | 659.1 W 453 | M-1046 | 27/11/2024 | 27/11/2024 | Books | 1 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 27/11/2007 | 659.1 W 453 | M-1047 | 27/11/2024 | 27/11/2024 | Books | 2 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 27/11/2007 | 659.1 W 453 | M-1048 | 27/11/2024 | 27/11/2024 | Books | 3 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 27/11/2007 | 659.1 W 453 | M-1049 | 27/11/2024 | 27/11/2024 | Books | 4 |