Brand Management: The Indian Context (Record no. 925)
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| 000 -LEADER | |
|---|---|
| Fixed length control field | 00472nam a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Control field | SEACOMMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Control field | 20250429114159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Fixed length control field | 241223b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN | |
| International Standard Book Number | 81-2591-427-7 |
| Price | Rs.175.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEACOMMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Book Number | M 825 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moorthi, Y. L. R |
| 245 1# - TITLE STATEMENT | |
| Title | Brand Management: The Indian Context |
| Statement of responsibility | Y. L. R Moorthi |
| 260 ## - IMPRINT | |
| Place of publication | New Delhi |
| Name of publisher | Vikas Publishing House |
| Date of publication | 2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Brands Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Call number | Accession number | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | Reference | 11/12/2007 | 658.827 M 825 | M-1277 | 23/12/2024 | 23/12/2024 | Books | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 11/12/2007 | 658.827 M 825 | M-1278 | 23/12/2024 | 23/12/2024 | Books | 1 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 11/12/2007 | 658.827 M 825 | M-1279 | 23/12/2024 | 23/12/2024 | Books | 2 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 11/12/2007 | 658.827 M 825 | M-1280 | 23/12/2024 | 23/12/2024 | Books | 3 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 11/12/2007 | 658.827 M 825 | M-1281 | 23/12/2024 | 23/12/2024 | Books | 4 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 11/12/2007 | 658.827 M 825 | M-1282 | 23/12/2024 | 23/12/2024 | Books | 5 |