Foundations of Advertising : Theory & Practice (Record no. 944)
[ view plain ]
| 000 -LEADER | |
|---|---|
| Fixed length control field | 00527nam a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Control field | SEACOMMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Control field | 20250429140959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Fixed length control field | 241227b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN | |
| International Standard Book Number | 978-93-5202-984-6 |
| Price | Rs.440.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEACOMMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Book Number | C 559 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S. A |
| 245 1# - TITLE STATEMENT | |
| Title | Foundations of Advertising : Theory & Practice |
| Statement of responsibility | S. A Chunawalla [and]K. C. Sethia |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th rev.ed. |
| 260 ## - IMPRINT | |
| Place of publication | Mumbai |
| Name of publisher | Himalaya Pub. House |
| Date of publication | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertise Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Call number | Accession number | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | Reference | 15/12/2007 | 659.1 C 559 | M-1376 | 27/12/2024 | 27/12/2024 | Books | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 15/12/2007 | 659.1 C 559 | M-1377 | 27/12/2024 | 27/12/2024 | Books | 1 |