Datta, Debraj <br/><br/>
Marketing Management / 
Debraj Datta & Mahua Datta 
 - 3rd ed. 
 - Delhi    Varinda Publications    2005 
<br/><br/><label>ISBN: </label>978-81-8281-447-9  Rs.300.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8   / D 234