Belch, George E. <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 
George E. Belch and Michael A. Belch 
 - 6th ed. 
 - New Delhi  Tata McGraw-Hill  2006 
<br/><br/><label>ISBN: </label> Rs. 425.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales Promotion<br/>Communication in Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL