TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Sales Promotion
KW  - Communication in Marketing
ER  -