Raju.M.S. <br/><br/>
Consumer Behavior: Concepts, Applications and Cases 
M.S.  Raju 
 - New Delhi    Vikas publishing    2005 
<br/><br/><label>ISBN: </label>978-81-2591-532-4.  250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / R 161