TY  - BOOK
AU  -  Raju.M.S.
TI  - Consumer Behavior: Concepts, Applications and Cases
SN  - 978-81-2591-532-4.
U1  - 658.8342 
PY  - 2005///
CY  -  New Delhi 
PB  -  Vikas publishing 
KW  - Commerce and Management
ER  -