Sumathi, S <br/><br/>
Marketing Research and Consumer Behaviour 
S Sumathi and P  Saravanavel 
 - New Delhi  Vikas Publishing House   c2003 
<br/><br/><label>ISBN: </label>978-81-2591-476-1  Rs.230.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Consumer Markets-India
<br/><br/><label>Dewey Class. No.: </label>658.83  / S 955