Mathur, U. C <br/><br/>
Strategic Marketing Management : text and cases 
U. C. Mathur 
 - Delhi    Macmillan    2006 
<br/><br/><label>ISBN: </label>978-81-2691-25-5  Rs.820.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / M 432