TY  - BOOK
AU  -  Mathur, U. C
TI  - Strategic Marketing Management : text and cases
SN  - 978-81-2691-25-5
U1  - 658.802 
PY  - 2006///
CY  -  Delhi 
PB  -  Macmillan 
KW  -  Marketing--Management
ER  -