Wells, William <br/><br/>
Advertising : Principles & Practice 
William Wells, Sandra Moriarty [and] John Burnett 
 - 6th ed. 
 - New Delhi   Prentice Hall of India   2003 
<br/><br/><label>ISBN: </label>978-81-3171-414-0  Rs.350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / W 453