TY  - BOOK
AU  - Vilanilam, John V
TI  - Advertising Basics!: a resource guide for beginners
SN  -  0-76199-810-1
U1  -  659.1 
PY  - 2004///
CY  -  New Delhi 
PB  -  Response Books 
KW  -  Advertising Agencies
ER  -