Tungate, Mark <br/><br/>
Media Monolith:How Great Media Brands Thrives and Suvive 
Mark Tungate 
 - New Delhi   Kogan Page India    2004 
<br/><br/><label>ISBN: </label>0-7494-4403-7  Rs.525.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media- Brands
<br/><br/><label>Dewey Class. No.: </label>338.47  / T 926