TY  - BOOK
AU  - Tungate, Mark
TI  - Media Monolith:How Great Media Brands Thrives and Suvive
SN  -  0-7494-4403-7
U1  -  338.47 
PY  - 2004///
CY  -  New Delhi
PB  -  Kogan Page India 
KW  - Mass Media- Brands
ER  -