Rautenstrauch, Claus Moving into Mass Customization : Information Systems and Management Principles edited by Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski, - New Delhi Springer 2004 ISBN: 978-81-8128-158-6 Rs.595.00 Subjects--Topical Terms: Management Information Systems Dewey Class. No.: 658.4038 / R 249