Daniel McQuail <br/><br/>
McQuail's mass Communication Theory 
McQuail Daniel 
 - 5th ed. 
 - New Delhi   Vistaar Publications   2005 
<br/><br/><label>ISBN: </label>978-81-3210-579-4  Rs.595.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media
<br/><br/><label>Dewey Class. No.: </label>302.2  / M 478