Moorthi, Y. L. R <br/><br/>
Brand Management: The Indian Context 
Y. L. R Moorthi 
 - New Delhi    Vikas Publishing House    2003 
<br/><br/><label>ISBN: </label>81-2591-427-7  Rs.175.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brands Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827   / M 825