Chunawalla, S. A <br/><br/>
Foundations of Advertising : Theory & Practice  
S. A Chunawalla [and]K. C. Sethia 
 - 6th rev.ed. 
 - Mumbai   Himalaya Pub. House   2006 
<br/><br/><label>ISBN: </label>978-93-5202-984-6  Rs.440.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertise Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / C 559