TY  - BOOK
AU  - Chunawalla, S. A
TI  - Foundations of Advertising : Theory & Practice 
SN  - 978-93-5202-984-6
U1  -  659.1 
PY  - 2006///
CY  -  Mumbai
PB  -  Himalaya Pub. House
KW  -  Advertise Management
ER  -