Kumar, S. Ramesh <br/><br/>
Managing Indian Brands: Marketing Concepts and Strategy 
S. Ramesh Kumar 
 - 2nd ed. 
 - New Delhi    Vikas Publishing House   2005 
<br/><br/><label>ISBN: </label>81-2590-937-0  Rs.235.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Branding-India
<br/><br/><label>Dewey Class. No.: </label>658.8  / K 96