TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Managing Indian Brands: Marketing Concepts and Strategy
SN  - 81-2590-937-0
U1  - 658.8 
PY  - 2005///
CY  - New Delhi 
PB  -  Vikas Publishing House
KW  -  Branding-India
ER  -