Mishra, M.N. <br/><br/>
Sales Promotion and Advertising Management 
M.N. Mishra 
 - 2nd ed. 
 - Mumbai    Himalaya Publishing House    1995 
<br/><br/><label>ISBN: </label>81-7040-872-5  Rs.185.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>658.81   / M 678