Rayudu, C.S <br/><br/>
Media and Communication Management 
C.S Rayudu 
 - 3rd ed. 
 - Mumbai   Himalaya publishing house   1998 
<br/><br/><label>ISBN: </label>81-7040-724-9  Rs.300.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Traditional media 
<br/><br/><label>Dewey Class. No.: </label>302.23  / R 277