00438nam a2200157   4500003000900000005001700009008004100026020002900067040001300096082001900109100001700128245005200145250001200197260004700209650002400256SEACOMMC20250430124240.0250111b        |||||||| |||| 00| 0 eng d  a81-7040-724-9cRs.300.00  aSEACOMMC  a 302.23bR 277  a Rayudu, C.S1 aMedia and Communication Managementc C.S Rayudu  a3rd ed.  a Mumbaib Himalaya publishing housec 1998  a Traditional media