Chunawalla,S.A. <br/><br/>
Advertising Theory and Practice 
S.A Chunawalla & K.J kumar[and] K.C Sethia 
 - 5th rev.ed. 
 - Mumbai   Himalaya Publishing House   2001 
<br/><br/><label>ISBN: </label>81-8318-367-0  Rs.160.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertise Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / A 244