| 000 | 00630nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | SEACOMMC | ||
| 005 | 20231114062418.0 | ||
| 008 | 231114b |||||||| |||| 00| 0 eng d | ||
| 020 | _cRs. 425.00 | ||
| 040 | _aSEACOMMC | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 |
_aAdvertising and promotion _ban integrated marketing communications perspective _cGeorge E. Belch and Michael A. Belch |
|
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill _c2006 |
||
| 650 | _aAdvertising | ||
| 650 | _aSales Promotion | ||
| 650 | _aCommunication in Marketing | ||
| 700 | 1 | _aBelch, Michael A. | |
| 942 | _cBOOK | ||
| 999 |
_c467 _d467 |
||