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Managing Indian Brands: Marketing Concepts and Strategy

Kumar, S. Ramesh

Managing Indian Brands: Marketing Concepts and Strategy S. Ramesh Kumar - 2nd ed. - New Delhi Vikas Publishing House 2005

ISBN: 81-2590-937-0 Rs.235.00

Subjects--Topical Terms:
Branding-India

Dewey Class. No.: 658.8 / K 96

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