Managing Indian Brands: Marketing Concepts and Strategy (Record no. 966)
[ view plain ]
| 000 -LEADER | |
|---|---|
| Fixed length control field | 00507nam a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Control field | SEACOMMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Control field | 20250429154803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Fixed length control field | 250103b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER / ISBN | |
| International Standard Book Number | 81-2590-937-0 |
| Price | Rs.235.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEACOMMC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book Number | K 96 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 1# - TITLE STATEMENT | |
| Title | Managing Indian Brands: Marketing Concepts and Strategy |
| Statement of responsibility | S. Ramesh Kumar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - IMPRINT | |
| Place of publication | New Delhi |
| Name of publisher | Vikas Publishing House |
| Date of publication | 2005 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Branding-India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Call number | Accession number | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | Reference | 19/12/2007 | 658.8 K 96 | M-1508 | 03/01/2025 | 03/01/2025 | Books | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 19/12/2007 | 658.8 K 96 | M-1509 | 03/01/2025 | 03/01/2025 | Books | 1 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 19/12/2007 | 658.8 K 96 | M-1510 | 03/01/2025 | 03/01/2025 | Books | 2 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 19/12/2007 | 658.8 K 96 | M-1511 | 03/01/2025 | 03/01/2025 | Books | 3 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 19/12/2007 | 658.8 K 96 | M-1512 | 03/01/2025 | 03/01/2025 | Books | 4 | ||||||
| Dewey Decimal Classification | SEACOM MANAGEMENT COLLEGE | SEACOM MANAGEMENT COLLEGE | 19/12/2007 | 658.8 K 96 | M-1513 | 03/01/2025 | 03/01/2025 | Books | 5 |